Our Company

Ari & Ella founder and designer Mahj Obaid is a mother and business owner who lives and works in Pakistan with her family.  She created Ari & Ella Baby because she wanted luxurious and gentle baby accessories for her own daughters, Ariana and Ella.  

Mahj is the owner of a luxury textile company in Pakistan that has been in her family for multiple generations. She designs and produces the Ari & Ella Baby line in her women-owned, women-run production facility where she is a passionate supporter of women's rights and female empowerment. As a female business owner, Mahj takes care to employ women in her community and support them and their families by providing fair income, on-site daycare, and professional training.

Our Products

Ari & Ella baby products are designed and created with the finest quality raw materials, which produce the softest yarns and most luxurious fabrics.

We are passionate about more than just product design and luxury textiles. Responsible manufacturing is at the heart of our brand, and our facility is proudly certified by OEKO-Tex, WRAP, BCI, and GOTS. 

Each Ari & Ella luxury baby product uniquely showcases a beautiful combination of modern design with high-quality textiles and natural materials. All Ari & Ella products are created to be soft and comfortable for all babies and children, and are safe for sensitive skin.

Our Mission

The entire Ari & Ella Baby team is committed to supporting the economic success of working women and their families within our own shop and our community.